3/10/2023 0 Comments Gaslight gatekeep girlbossAccording to Amanda Mull of The Atlantic, this time saw the "end of the girlboss" manifest in a "cultural pushback". Later in 2020, the George Floyd protests saw a number of high-profile women executives resign after accusations of creating toxic and racist workplaces. In early 2020, the self-regulatory organisation Advertising Standards Authority (ASA) banned a billboard, advertising PeoplePerHour, which read: "You do the girl boss thing we'll do the SEO thing". By 2019, the concept had begun to derive disdain from some women and viewed as ironic others still believed in its worth. Its popularity led to it becoming a "a template for marketing and writing about powerful women in virtually every industry". Its early usage was defined by perceived empowerment. The term became popular in 2014 after Sophia Amoruso used it with a hashtag prefix in her bestselling autobiography, which was adapted into a TV show of the same name. The concept's ethos has been described as "convenient incrementalism". Girlboss, also known as girlboss-ism, is a neologism popularised by Sophia Amoruso in her 2014 book Girlboss, which denotes a woman "whose success is defined in opposition to the masculine business world in which she swims upstream". Cover of Sophia Amoruso's 2014 book Girlboss which popularised the phrase.
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